TGA in action.

Work

Victoria’s SEcret: Case Study

The Objective

Victoria’s Secret wished to use inspirational female athletes to amplify womanhood & female empowerment across multiple campaigns & brand moments

The Work

Gateway absorbed the brief and strategically identified, secured, and activated Olympic athletes across multiple campaigns and IRL event series.

Our Criteria:

  • Audience: Must have majority female audience demographic within key consumer range. (Audience demographic & gender)

  • Content Style: Have they demonstrated the ability to create inspirational and brand aligned content for their audience. (Feasbility)

  • Engagement: Does their audience engage with their profile and non-sport content style (ER % rate)

The Outcome

We delivered end to end  management for 7 brand moments including athlete-creator strategy, contracting, execution: 

Brand Moments

  • 2x London Store Launches

  • 4x Core Campaign Amplification

  • 1x Exclusive Brand Launch Event

  • 1x Christmas Campaign

Success

  • 750,000 combined audience

  • 22 pieces of original content

  • 2.2% Engagement Rate

What the client said

"The collaboration between Victoria's Secret and Gateway Sports has been a powerful storytelling moment throughout the last 18 months. 

Together, we’ve created meaningful connections between inspirational athletes and our customers, encouraging honest conversations around confidence, strength, and self-belief. By working with athletes who represent dedication, resilience, and authenticity - we've engaged our local community authentically.

This collaboration goes beyond sport or fashion; it’s about celebrating women for who they are and supporting them in every moment of their journey.

Gateway has been an invaluable partner in helping us connect with voices that truly resonate, reinforcing that Victoria’s Secret is about empowering every woman - on her own terms."

Social & Brand Partnerships Lead.