Influencers have followers.
Athletes have fans.
Athletes are the most in-demand talent in marketing - and their fame was never built on a feed.
Athlete Creators.
Athletes are some of the most remarkable humans on earth. They achieve things that bring joy and inspiration to millions - and they’re building media platforms full of fans who genuinely care.
Marketing lives for authenticity. Today, athletes are the number one pick.
High Engagement
Athletes outperform traditional influencers, and not by a little.
Research found Athlete posts average around 3.9% engagement against roughly 1.8% for creators of comparable size.
The reason why? An athletes social starting point is never zero. It starts with the thousands of fans who support their careers.
Leverage beyond the field
An athlete holds a visibility infrastructure that sits far deeper than surface socials.
Global medal recognition, global broadcast visibility, editorials, events and more - social collaborations may be short-term but the brand leverage through association runs much further.
Credibility you can’t fake.
An athlete’s endorsement is tethered to something external.
A championships winning performance.
Representing their nation at the highest level.
Their credibility is earned in public, under pressure, with an opposition who wants to take their place. But yet they still turn up, compete and give their best.
This mentality is reflected in their everyday life, in their socials, and their interests from fashion, to food, to lifestyle is rooted in commitment.